POP Displays - The 1st step in attracting customers

What are POP Displays?

A POP display is an acronym for Point-of-Purchase displays. In Asia, they're called Point of Sale Materials (POSM). These materials are designed to help brands market their products.

POP displays are used in physical stores such as pharmacies, grocery stores, and department stores to attract attention to your brand. They include posters, danglers, dummy boxes, shelf branding, leaflets & leaflets dispenser, wobblers and much more.

These POP displays attract the curiosity of consumers and help communicate your brand image and what makes your products special.

POP displays enhance brand visibility

Why brands need POP display marketing

When shoppers buy fast-moving consumer goods (FMCG), they tend to have one of three mentalities:

1) Brand loyalty - They are sticking to a brand they identify with

2) Early adopter - They are looking to try something new

3) Budget buyer - They want the best buy for their money

These different attitudes mean people will look at different elements of a brand’s marketing material:

1. Brand loyalty : logo, colors

2. Early adopter: new products, product functions, packaging design

3. Price-conscious: sales, price, giveaway items

With the tremendous variety of products on the shelves, the challenge for products is to capture a customer’s attention. That’s what POP displays are designed to do.

POP display marketing can show shoppers why your brand meets their needs and desires and induce them to purchase your products.

6 Keys to POP Display Design:

What are the elements of POP display design that will draw customer attention to your product? There are six key ways that a POP display design can attract customers:

1. Colors

2. Structure

3. Shapes

4. Proportion

5. Interactivity

6. Atmosphere

One example of interactivity is sample POP displays for diapers and feminine hygiene products that allow consumers to touch and feel the products. These product samples are likely to be more effective than marketing slogans as they enable the customer to experience why your product would feel better when worn near the user's skin.

A real diaper is displayed so consumers can feel its texture

An example of the use of proportion are cosmetic POP displays that enlarge mascara or lipstick products to attract customer attention. At the same time, photos of a model wearing the product displays how great the makeup looks when used on a person's face.

Makeup POP displays often use products to attract attention

Another key element of POP display design is the choice of color combination.

Lux shampoos often use gold and purple in their key visuals to display an air of elegance and luxury. Head & Shoulders, on the other hand, tends to use a bright contrast of blue and white. White reminds customers of dandruff and is also a refreshing color. These different color combinations convey the images and messages brands want to display as customers look for products to suit their needs.

The use of blue and white is bright and refreshing

Attractive POP display designs drive purchases

People are visual beings. That's why three-dimensional POP display designs are much more effective in attracting customers than just words and slogans. Attractive POP displays will draw customer attention and enhance your brand image and awareness.

The next time you walk into a drug store or grocery store, take notice of the POP displays that attract your attention.

Paradise Design has over 20 years of experience in POP display design. For a free marketing consultation, email amy@paradise-design.com.tw or click on the link below.

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