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POP displays are Point of Sales Materials (POSM). Many brands use them to drive in-store sales. They attract customer attention to products and ultimately inspire a purchase.
How POP displays affects consumer choices
Many brands invest in POP displays in hopes that they will attract buyers as they compete for customer attention in a store. Attracting a consumer in-store is crucial as research shows a consumer spends only 0.7 seconds deciding whether or not to stay in front of a shelf.
With the variety of POP displays in stores, how can your POP display design successfully attract customers?
There are three keys elements to a compelling and effective POP display design:
1. Disruptiveness: Attract people from afar
Use eye-catching colors, lighting, materials, and shapes to catch the consumer's eye while she is shopping from afar.
An effective POP display design will draw the attention of customers throughout the store.
2. Desirability: Make your product relevant
The theme, style, and organization of your POP display can inspire the customer to pick up your product when she walks to your shelf.
The spirit and message of the POP display should be clear. It should convey your brand’s image and help viewers understand the products.
An effective display of the product’s value and function will help customers understand why they need it and inspire a purchase.
3. Impact: Persuade the customer to buy
A POP display can play the role of a salesperson, guiding consumers to understand and experience the products. With the right design, you can successfully move the consumer to buy the product.
Some effective methods are test samples, a clear explanation of product benefits, and instructions on how to use it.
Types of POP displays or Point of Sale Materials (POSM)
POP displays includes table displays, floor displays, stacked displays, large displays, hanging displays, promotional POP, storefront posters, floor stickers, sky hangers, and much more. In Asia, they are referred to as Point of Sale Materials (POSM).
The material can be creative shelving displays that stand out and convey a strong sense of the brand’s image and spirit.
It can be a 3D Center like this one for Hair Recipe above.
It also can be a shelving display that showcases a series of products and explains how they’re used.
POP displays can also be designed as a unique shelf system that enables a brand’s image and products to stand out in a store.
Window displays are also a form of POP display as they attract customers outside of the store to come in.
Paradise Design is a leader in POP display design in Asia. It has been designing outstanding POP displays for global FMCG clients for the past 20 years.
Many clients have been very satisfied with Paradise’s work:
“The most beautiful POP display design of the season.” Albee, Unilever, Taiwan
“You presented a perfect, compelling and creative design at our first meeting.” Jenny, P&G Taiwan
Paradise Design is available to work as an offshore partner with firms around the world. For more information on how to collaborate, contact natalie(at)paradise-design.com.tw.
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